Private label manufacturing · Since 2008

We make it. Your brand sells it.

American Essentials is a private label manufacturer and global sourcing partner for retailers and wholesalers. We develop the product, source it, produce it to your specs and ship it from U.S. warehouses, from ethnic foods (our biggest category) to disposables, home goods and more.

  • 5,000+ stores
  • 1,000+ vetted suppliers
  • WBENC & NMSDC certified
Spices in white bowls
Stationery and office supplies
Disposable plates, cups and cutlery
Apparel
Hand tools and hardware
Home goods

Scroll to see how we make one

Who we are

Consumer Private Label Brand Development and Comprehensive Global Sourcing

Food and beverage products Apparel and garments Office supplies and stationery Hardware and hand tools

American Essentials LLC was founded in 2008 and is based in Cincinnati, Ohio. With over 17+ years of experience, we have a proven track record in sourcing and distributing a wide range of consumer products for home and business use. Together with our sister companies, our products have reached over 5,000+ stores and Fortune 500 clients, including Kroger, HEB, Harris Teeter, Walmart, Amazon, Lowes, Sysco, and more.

Sourcing is increasingly complex, with geopolitical instability, regulatory hurdles, supplier verification, logistics and tariff issues. American Essentials provides strategic, end-to-end sourcing from vetted factories in countries like India, Vietnam, and Thailand to ensure quality, affordability, and compliance.

Our global warehouse network spans the U.S. (NJ, CA, OH, IL) and Asia (India, Vietnam, Thailand), and we offer over 10,000+ products across food and beverage, packaging and disposables, home goods, hardware, and more.

About Us
17+Years of experience
5,000+Stores reached
1,000+Vetted suppliers
10,000+Products

In-house brands

Brands we build and stand behind

Flavor Nation

Pure Ghee at the heart of a global pantry: spices, tea, sauces and ready mixes.

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TrueGleam

Skincare serums, eye gels and moisturizers for an everyday glow.

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TrueGuard

HEPA and activated carbon filters that turn smoky, dusty air into fresh, clean air.

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Flavor Nation · The Flavor Wheel

The world
on one plate.

Five cuisines under one brand, and every one is available for your private label too. Keep scrolling to turn the wheel.

INDIANCHINESEMEDITERRANEANLATINITALIAN FLAVOR NATION 01 OF 05 CUISINES
Indian dishes: tikka masala, saffron rice and naanOur specialty

Indian & Southeast Asian

Staples

Ghee, basmati rice, lentils, coconut milk

Spices

Turmeric, cumin, garam masala, Thai curry paste

Sauces

Mango chutney, tamarind, peanut satay, fish sauce

Ready to eat

Chicken Tikka Masala, Paneer Butter Masala, Pad Thai, naan, roti

Chinese dishes: stir-fried noodles, spring rolls and dumplingsAsian staples

Chinese

Noodles & rice

Rice noodles, egg noodles, jasmine rice, sticky rice

Sauces

Soy, hoisin, oyster sauce, chili bean paste

Dim sum

Steamed buns, potstickers, wontons

Specialty

Sichuan peppercorns, dried mushrooms, bamboo shoots, teas

Mediterranean dips, flatbread and olivesMezze to sweets

Turkish & Mediterranean

Mezes & dips

Hummus, baba ghanoush, tzatziki, muhammara

Grains & legumes

Bulgur, couscous, lentils, chickpeas

Oils & spices

Olive oils, sumac, za’atar, Aleppo pepper

Sweets

Baklava, Turkish delight, halva

Latin American fajitas, tacos and fresh peppersBold and bright

Latin American

Sauces & salsas

Chimichurri, mole, salsa verde, pico de gallo

Grains & beans

Quinoa, maize, black beans, pinto beans

Spices

Cumin, paprika, annatto, adobo

Specialty

Plantains, yucca, corn tortillas, tamales

Italian pasta and pizzaPantry classics

Italian

Pasta & grains

Spaghetti, penne, pappardelle, Arborio rice, polenta

Sauces & pestos

Marinara, Alfredo, Bolognese, basil pesto

Oils & vinegars

Extra virgin olive oil, balsamic vinegar

Cheeses

Mozzarella, pecorino

Flavor Nation

Ethnic & Cultural Foods

Glass jar of Flavor Nation Pure Ghee, net weight 14 oz (397 g)
fn ghee lid
  • 14 oz397 g net weight
  • 30servings per jar
  • Keto & Paleofriendly, no preservatives

Private label ghee

From your specs to the shelf

  1. Your specificationsTell us the product, the recipe, the pack size and the price tier: national-brand equivalent or value.
  2. Ingredient sourcingWe source from vetted producers in India, Vietnam, Thailand and across Asia, through a network of 1,000+ suppliers.
  3. Production & qualityProduction with quality oversight, testing and factory compliance audits at every stage.
  4. Your labelPackaging and labeling built to your retailer’s requirements, ready for your shelf.
  5. On the shelfShipped from our warehouses in New Jersey, California, Ohio and Illinois, on your retail timelines.

Honorable mention

2026 Store Brands Editors’ Picks

Our American Essentials Ghee received an Honorable Mention in Store Brands Magazine’s 2026 Editors’ Picks. This recognition highlights how our ghee helped make ghee an everyday pantry staple.

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Our Products

Everything your shelf needs, from one source.

Ghee, spices, tea, sauces, ready mixes, juices and more. Every product can carry your own brand, made to your specification and delivered to your door.

10,000+ products across food and beverage, disposables, home goods, hardware and more.

Hover over any product on the shelves to take a closer look.

Mango Juice Drink
Guava Juice Drink
Lychee Juice Drink
Hot and Sweet Tomato Chilli Sauce
Tamarind Concentrate
Samosa Chutney
Coriander Chutney
Premium Tea
Black Tea
Rice Puff Mix
Masala Veg Atta Noodles
Hing Powder
Chilli Powder
Chilli Powder
Curry Powder
Turmeric Powder
Pure Ghee
Light Red Kidney Beans
Pure Ghee
Jaggery Powder

TrueGuard

From impure air to fresh, clean air.

Smoke, dust, pollen and pet hair go in. HEPA and activated carbon filters trap them, and fresh, clean air comes out, for the whole family and every pet.

A family relaxing at home with their pets in clean air from TrueGuard filters
TrueGuard TG 100-08 carbon pre-filters

TG 100-08 · 8 Precut Activated Carbon Pre-Filters

Removes odors, dust, smoke and pet hair and dander, and extends the life of your HEPA filter. Compatible with Honeywell HPA090, HPA094, HPA100, HPA104, HPA105, HA106, HPA3100 (PowerPlus™) and HPA5100.

HEPA filtersCarbon pre-filtersOdors & smokePet hair & dander
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Anti-Aging Formula

Peptide Eye Gel

A lightweight eye gel with Matrixyl 3000, organic aloe and vitamin E for the delicate skin around your eyes.

$19.18$29.9936% off

What’s inside

Three key ingredients

  • Fresh aloe vera leaves

    Aloe Vera Extract

    Organic · Aloe barbadensis

    Provides deep hydration, soothes and nourishes the skin.

  • Peptide molecule illustration

    Matrixyl 3000

    Peptide complex

    Smooths wrinkles and activates extra collagen production.

  • Vitamin E capsules

    Vitamin E

    Tocopherol

    Antioxidant that helps protect and nourish skin.

tg hand

What Peptide Eye Gel does for your skin

  • Close-up of bright, refreshed under-eyes

    Brightens Under Eyes

    Helps reduce the appearance of dark circles and tired-looking eyes for a brighter, refreshed look.

  • Woman smoothing cream onto her cheek

    Nourishes Skin

    Deeply hydrates and replenishes skin’s natural moisture barrier for soft, healthy-looking skin.

  • Woman touching the fine lines beside her eye

    Smooths Wrinkles

    Helps reduce the look of fine lines and crow’s feet for smoother skin.

  • Man applying eye gel under his eyes

    Protects with Vitamin E

    Powerful antioxidant support that helps defend skin from daily environmental stress and dryness.

The True Gleam range

Five formulas, one routine

Every True Gleam formula comes in a 1 fl oz / 30 ml size.

  • True Gleam Hyaluronic Acid Serum with box

    Hyaluronic Acid Serum

    Vitamin C & E · Organic Jojoba Oil · Organic Green Tea

    Keeps skin hydrated, elastic and firm.

  • True Gleam Retinol Moisturizer with box

    Retinol Moisturizer

    2.5% Active Retinol · Hyaluronic Acid · Organic Green Tea · Vitamin E

    Stimulates collagen production to plump and moisturize skin.

  • FeaturedTrue Gleam Peptide Eye Gel jar with its box and aloe vera

    Peptide Eye Gel

    Matrixyl 3000 · Organic Aloe · Vitamin E

    A lightweight anti-aging gel for the delicate under-eye.

  • True Gleam Super Youth Eye Cream with box

    Super Youth Eye Cream

    Organic Aloe · Vitamin C & E · Organic Rosehip Oil

    Targets the look of bags, wrinkles and dark spots.

  • True Gleam Vitamin C Serum with box

    Vitamin C Serum

    20% Vitamin C · Hyaluronic Acid · Niacinamide · Vitamin E

    Nourishes skin to maintain moisture and firmness.

Private label capabilities

One disciplined process, idea to shelf

From defining specifications and ingredient sourcing through scalable production and rigorous quality oversight, every product is made to meet exact standards and perform in every retail environment.

Private-Label Program
Private-Label Manufacturing Process
Global Sourcing

Sourcing capabilities

Your Partner in Global Sourcing Excellence

In a complex global market, finding the right suppliers is crucial. We offer tailored sourcing solutions, leveraging our worldwide network and expertise to optimize your supply chain, reduce risks, and achieve your business objectives.

São Paulo, BrazilMexicoCanadaRotterdam, EuropeMumbai, IndiaShanghai, ChinaHo Chi Minh City, VietnamSydney, Australia

Trusted by

Our Customers

Ready to build your brand?

Tell us what you want to bring to market. We’ll handle sourcing, production, quality and delivery.